The joy of play brings tangible benefits

Everyone can benefit from play. And play, in and of itself, is something to celebrate. A funny thing happens when we play. We connect, we get inspired, we even develop new skills. We may not know that we’re learning at the same time – and isn’t that the whole point?

The Elder Scrolls: Blades (Bethesda Game Studios)

Play brings entertainment.

In today’s busy society, we need play more than ever. It’s a chance to unwind, let go and explore new worlds and opportunities in a space that feels safe for us to push boundaries and discover new things

Just Dance 2020 (Ubisoft)


16% of people say they regularly play video games with their spouse.1


55% of people who play video games say they help them connect with friends.1

70% of parents say video games have a positive influence on their children’s lives.2

56% of the most frequent video game players play multiplayer games at least once a week, working with others to achieve a common goal.1

Play encourages diversity and inclusion.

Life is Strange (Square Enix)

One of the best things about video games is that everyone can play. Video game innovations have also opened up a new world for individuals with a variety of capabilities. Products like the Xbox Adaptive Controller, Sony’s text-to-speech technology and Tobil’s eye-tracker products are just a few examples of innovations that have made the joy of play accessible to more people. Video game play is an amazing equalizer that speaks to people of all ages, genders, races, cultures and abilities.


46% of video game players in the U.S. are females.2


30% of students enrolled in video game design programs are women — nearly twice the number of women enrolled in other computer science and science, technology, engineering and math (STEM) programs.3

Play inspires a stronger future.

Video games have the power to unlock our imaginations and challenge our perceptions of what we can really do. Play inspires us to creatively solve problems, become a force for good, and develop innovations across fields with the potential to improve lives.

71% of teachers using digital games in classrooms report improved student numeracy and computational thinking.4