Video games immerse us in the universal joy of play unlike any other, and the joy of playing video games is open to all. It’s a rare world where it doesn’t matter how old we are, what we look like, where we come from or what we do for a living; whether we’re playing in a big city or a small town. When we play, our differences are irrelevant. When we play, we can explore new worlds, discover history, solve challenges, and most importantly, have fun.
It only takes 50 seconds to discover the power of connecting through video games.
Video games are recognized for their potential power as a tool for conflict resolution. The United Nations Educational, Scientific and Cultural Organization (UNESCO) has conducted research to demonstrate how video games can be used to foster understanding around the world.1
A third of the world plays video games regularly.”2
Video games transcend age and gender; decades and trends; big cities and small towns. Video games connect us across cultural lines in shared moments of endless fun. In other words, everyone can be a part of the Game Generation.