What is The Game Generation, anyway?

Sure, we make video games that billions of people play around the world. We also believe it’s important for everyone to understand and appreciate the advantages of play, the value of having fun, learning and connecting.

That’s why we’re asking everyone to join us and help spread the word. When people ask you why you’ve become a part of the Game Generation, and what it stands for, you can tell them that you belong to a group that spans across different decades, different income levels, different parts of the country, people with all different types of strengths and talents, challenges and disabilities alike.

Just Dance 2020 (Ubisoft)

We’ve come together because we all have something in common. Who are we?








Community Leaders

The Game Generation supports:

The power of play. In today’s society, there’s never been a more important time to de-stress, unwind, and let go. While we’re having fun, we’re also learning teamwork, problem-solving and life skills, too.

The power of community. Video games provide a sense of community, bringing people together from all walks of life.

The power of inclusivity. Video games are a great equalizer because there is a game for everyone and everyone can play. It is not about who you are but how you play.

The power of inspiration. The joy of playing video games unlocks our imaginations and challenges our perceptions of what’s possible.

Fallout 4 (Bethesda Game Studios)